Today’s blog is proudly brought to you by my good friends at YouTube. Now whilst I normally spend my YouTube hours procrastinating with what academics refer to as ‘disposable content’, I actually found some fantastic new videos that discuss screen media. “Why is this relevant to me?” you might ask, with which I would reply, “well it’s probably not, but it’s very relevant to me!”. My research is in writing and media practice, and my work is in writing and media practice, so it makes sense that I stay in touch with what scholars and creative practitioners are doing, saying and predicting.
One video, by a former teacher of mine, Mike Jones, discusses the future roles, requirements and consequences for media and storytelling creatives. If you’ve ever had the opportunity to sit in on one of Mike’s talks, or been fortunate to be a student of his, then what he has to say will not come as a surprise. But for many academics and industry practitioners his views on the realities and possibilities of writing, producing and distributing media content might be confronting and possibly even inflammatory. His ideas resonate with me strongly, and I connect with his pragmatic stance on many of the issues and topics. This video, as part of Metro Screen’s 2030 documentary series, discusses the potential future of screen media in 2030, and for me raises many interesting questions.
Some of the key take-aways for me include:
- Niche audiences are now more powerful in our globally-connected world
- Audiences seek experiences to satisfy an emotional resonance
- The ancient mechanics of storytelling (such as adaptation and episodic storytelling) still apply in the digital age
- Crowd-funding should be audience-building, not revenue-raising
- The core skill set required by future creatives will be absorptive as we move further away from specialisation
So thank you once again, Mike Jones, for your candid insights and inspiration. You are a true mentor (even if you are unaware of it) who continues to encourage me to tell my stories. You have a place in my heart (and in my thesis) forever!